Definition of Success
How we'll know the project worked
One year after launch, here's how we'll know it worked:
Online donations have increased
More people giving through the site, with fewer drop-offs during the donation process.
The site is easier to update
Staff can make content changes independently without developer involvement for routine updates.
Modern and approachable feel
The site looks and feels current without being trendy. It builds trust at first glance.
Fewer visitor complaints
People can find what they need. Less confusion about where to go, what to click, or which site they're on.
Donors stay on-site
The donation process happens on mowp.org, not through confusing third-party redirects.
One year after launch, these are the outcomes we're aiming for.