Project Overview
What we're building, why, and what success looks like
This project is a full rebuild of the Meals on Wheels People website — a visual refresh, not a rebrand. MOWP's name, logo, and overall brand identity stay the same.
The refresh focuses on improved readability, layout, hierarchy, accessibility, and overall polish. We're aiming for a site that feels modern and clear while staying familiar, recognizable, and easy to update.
This is a living document. It will be updated as the project progresses and decisions are made. The site will also be accompanied by a design system covering colors, typography, and components — these docs cover the strategy and content, the design system covers the implementation.
Priorities
The site is organized around three priorities, in order of business impact:
1. Donations
Increase giving, keep donors on-site, reduce path confusion
2. Volunteers
Make it easier to get involved, reduce friction and clutter
3. Get Meals
Improve clarity for meal recipients and caregivers
This doesn't mean Get Meals pages matter less — it means Donations get the most energy in messaging, calls to action, and placement.
Mission, vision, and values
From the current site — these carry into the new site unchanged:
- Mission: "We enrich the lives of seniors and assist them in maintaining independence by providing nutritious food, human connections, and social support. We also use our expertise and capacity to serve other nutritionally at-risk populations."
- Vision: "No senior will go hungry or experience social isolation."
- Values: Integrity, Respect, Inclusion, Creativity, Teamwork
Founded in 1970 by Jean Wade, Martha Shull, and Cay Kreiger. Over 55 years serving the Portland-Vancouver metro area (Multnomah County, Washington County, Clark County).
Tone and feel
The site should feel like MOWP:
- Warm — genuine care, not performative
- Trustworthy — credible, transparent, grounded
- Clear — easy to understand at a glance
- Approachable — welcoming without being casual or trendy
See Tone & Voice for detailed writing guidelines.
Key contacts
Meals on Wheels People
| Who | Role | Talk to them about |
|---|---|---|
| Jaclyn Miller | Day-to-day contact | Content questions, page feedback, approvals |
| Kelsey Allen | Day-to-day contact | Content questions, page feedback, approvals |
| Alice Shaw | Content | Copy, page content, editorial |
| Mark Kretschmer | IT | Technical coordination, systems, integrations |
| Shelah Hanson | Chief Development Officer | Donation content, giving programs, fundraising strategy |
| Suzanne Washington | CEO | Final sign-off |
Grady Britton + Joey Yax
| Who | Role | Talk to them about |
|---|---|---|
| Emma Tribble | Project Manager, day-to-day contact (GB) | Timelines, deliverables, task coordination, questions |
| Megan Miller | Account Manager (GB) | Project scope, client communication, scheduling |
| Joey Yax | Developer, Technical Lead | Website build, design system, CMS, technical questions |