Goals & Priorities
What the new site needs to accomplish
Primary goals
Donations
- Increase overall online donations
- Keep donors on the site during the giving process
- Reduce confusion around donation paths (meal contributions vs. general donations, finding the Sustainers Circle portal)
Volunteers
- Make it easier to understand how to get involved
- Reduce friction and visual clutter in the signup process
Get Meals
- Improve clarity and usefulness of the meals section
- Better explain how services work and who they're for
- Make the diners/dining center experience genuinely useful
The site should be donation-first without feeling aggressive. It guides visitors toward giving while clearly supporting volunteers and meal recipients.
Content and updates
The site is largely evergreen — content updates will be occasional, not frequent. There's no expectation of regular blog publishing.
Staff will need the ability to:
- Create landing pages
- Add or reorder sections within pages
- Make content additions without developer involvement
See How the CMS Works for details on what staff can do.