Goals & Priorities
What the new site needs to accomplish
Primary goals
Donations
- Increase overall online donations
- Keep donors on the site during the giving process
- Reduce confusion around donation paths (meal contributions vs. general donations, finding the Sustainers Circle portal)
Volunteers
- Make it easier to understand how to get involved
- Reduce friction and visual clutter in the signup process
Get Meals
- Improve clarity and usefulness of the meals section
- Better explain how services work and who they're for
- Make the dining center pages genuinely useful for diners
The site should be donation-first without feeling aggressive. It guides visitors toward giving while clearly supporting volunteers and meal recipients.
Content and updates
The core pages are largely evergreen — content updates will be occasional, not frequent. The exception is the News & Events section, which carries over from the current site and is updated whenever the team has news to share. There's no required publishing cadence, but the site fully supports news posts and events.
Staff will need the ability to:
- Create landing pages
- Add or reorder sections within pages
- Make routine content updates without developer involvement
See How the CMS Works for details on what staff can do.