References & Inspiration
Sites we admire, research insights, and the qualities we're designing toward
Design references
These sites were identified during discovery as examples of what good looks like in this space. Note: these are snapshots of what we responded to at the time — sites get redesigned, so what you see today may differ from what we originally referenced.
| Site | What stood out (at time of review) |
|---|---|
| Feeding Tampa Bay | Comprehensive footer navigation, task-oriented page structure |
| Charity: Water | Action-oriented design, donation-first with clear calls to action |
| MOW Tampa | Straightforward donation flow, simple three-path structure (Donate, Volunteer, Get Meals) |
| Second Harvest SW | Real, authentic photography featuring named individuals |
| Food & Friends | Clear, focused service explanation |
Qualities to emulate
The qualities we responded to in these references directly informed our design principles.
What analytics tell us
From what we've seen in the current site's analytics:
Traffic patterns
- Most visitors arrive on the homepage or a donation-related page
- Visitors follow short, goal-oriented paths, then leave
- Traffic is primarily direct, organic search, and email
- This suggests high-intent visits from people who already know the organization
Engagement behavior
- Visitors are not exploring deeply (expected for this context)
- The site functions primarily as a utility
- People want to quickly orient themselves, confirm trust, and take action
This data supports a site focused on clarity and simplicity, with strong primary actions. Not additional features or content volume.