Page Outlines

The outlines below are a starting point, not a fill-in-the-blanks template. They're based on how people actually navigate websites: what they look for first, what builds trust, and what gets them to take action. The section order, groupings, and calls to action all reflect patterns that work well on the web.

That said, you know your organization and your audience better than any outline can. If a section doesn't feel right, flag it. If something important is missing, add it. If a page feels too long or too thin, let's talk about it. The goal is to use this as a foundation and shape it together.

Reading the outlines

Each page lists its content sections in order. Between them you'll see items marked with ✦ — these are interstitial elements like testimonials, calls to action, and impact stats. They break up the reading, give the eye a rest, and catch visitors who are ready to act before they reach the bottom. These need real copy too: a CTA needs a headline and button text, a testimonial needs a real quote and attribution, an impact stat needs a real number.

Home

Hero: Primary headline about MOWP's mission (meals + human connection). CTAs: Donate Now + Learn More. Hero media: video or image.
Impact metrics: 3 key stats (neighbors served, active volunteers, years of service). Link to financials.
What We Do overview: Section intro + 3 cards summarizing core services (Meals Delivered, Community Dining, Additional Support). Each card: short description + link to detail page. CTAs: Learn How It Works + Get Meals.
✦ Testimonial: One featured quote from a family member, client, or volunteer. Photo of the person if available.
Get involved: Support options (donate, volunteer, spread the word).
✦ Trust badges: 501(c)(3) status, years of service, contact phone. Link to annual report.
Newsletter signup: Headline, brief description, email form.

Donate

Donate (main page)

Hero: "Give Today" with description of impact. CTAs: Donate Now + Other Ways to Give. Hero media: image.
Donation form: Embedded Blackbaud form. "All donations are secure and tax-deductible."
✦ Impact stat: One concrete number that makes giving feel tangible (e.g., "Last year, donors funded 1.2 million meals").
Giving options: Cards for each giving path: One-Time, Monthly, Meal Contributions, Corporate, Stock/Planned Giving. Each with short description + link.
✦ Testimonial: A donor or meal recipient quote reinforcing why giving matters.
Trust badges: 501(c)(3) status, years serving, contact phone. Link to donor privacy policy.
Quick links: Sustainers Portal link, Meals on Wheels America link for out-of-area visitors.

Donate Now

Hero: "Donate Now" with brief impact statement. Back link.
Donation form: Embedded Blackbaud form.
Your impact: 3 giving levels showing what each amount provides (e.g., $25 = 5 meals, $50 = 10 meals, $100 = 20 meals).

Monthly Giving (Sustainers Circle)

Hero: "Monthly Giving" with description of recurring impact.
Why monthly giving matters: 4 cards: Predictable Support, Ongoing Impact, Easy to Manage, Tax Benefits.
✦ Testimonial: From a current monthly donor about why they give this way.
CTA: "Join the Sustainers Circle" with amount prompt.

Ways to Give

A note on page structure

Topics like Corporate Giving, Planned Giving, Mail a Check, Meal Contributions, and the Donor Portal could each be their own page. You'll sometimes hear that more pages is better for SEO, and there's some truth to that: a dedicated "/donate/corporate" page can rank for "corporate giving Portland" in a way that a section on a longer page can't. But thin pages with barely any content don't rank well either, and they create a fragmented experience where visitors are clicking through lots of pages that don't say much.

Our recommendation is to group these into a single "Ways to Give" page. One page with real substance is more useful to visitors and more credible to search engines than five pages with a headline and two sentences each. If any of these topics grow into something with enough depth to stand on its own (a full corporate partnership program with case studies, for example), we can always split it out later.

Hero: "Ways to Give." Choose the option that works best for you.
Corporate giving: Partnership opportunities: Corporate Sponsorship, Employee Giving. Each with description.
Planned giving: Legacy framing. Options: Bequest in Your Will, Beneficiary Designation. Each with description.
Donor-Advised Funds (DAFs): How to give through a DAF, with instructions.
Tribute & Memorial Gifts: Give in honor or memory of someone.
Gifts of Stock & Securities: How to transfer stock or securities.
Employer Match: How to check if your employer matches gifts.
✦ CTA: "Ready to give today?" with Donate Now button.
Meal contributions: Sponsoring specific meals. 3 tiers (1 week, 2 weeks, 1 month) with costs.
Donate by mail: Full mailing address (PO Box 19477, Portland, OR 97280), payee name, what to include with the check.
Sustainers Portal: Brief description of what members can do (manage giving, update payment). Link to Blackbaud portal.

What We Do

What We Do (main page)

Hero: "We deliver more than meals. We deliver connection." Description of MOWP's scope. Hero media: image gallery.
Our services: 3 cards: Meals Delivered, Community Dining, Additional Programs. Each with description, key details, link to detail page.
✦ Impact stat: A headline number (e.g., meals delivered last year, miles driven, neighbors served).
How it works: 4-step process: Referral → Assessment → Service Begins → Ongoing Support.
✦ Testimonial: From a meal recipient or family member about what the service means to them.
Our impact: Narrative about impact beyond nutrition. Key stats (miles driven, meals delivered, neighbors served). Link to financials.
✦ CTA: "Take the next step." 3 cards: Donate, Volunteer, Get Meals.

Why end with a CTA?

Every informational page should point somewhere. Without it, visitors read about the mission and then leave. This catches people at the moment they're most engaged and gives them a clear next step.

Meal Delivery

Hero: "Meal Delivery" with service description. Back link.
What the service includes: Bulleted list (fresh meals, weekday delivery, wellness checks, dietary accommodations) + delivery schedule info (typical times, weekend options).
✦ Testimonial: From a meal recipient about the daily experience.
CTA: Get Meals + Volunteer.

Community Dining

Hero: "Community Dining" with description. Back link.
What to expect: Bulleted list (welcoming environment, staff who know regulars, social opportunities, accessible locations, no reservations) + who can attend info (age 60+, no income requirement, suggested donation).
✦ Testimonial: From a regular diner about the community aspect.
CTA: Get Meals + Contact Us.

The Diner

Separate site

The Diner is a full-service, donation-based restaurant in Vancouver, WA operated by MOWP. It has its own website at thediner.org. This page on the MOWP site should explain what The Diner is, who it's for (60+ dine by donation, public welcome at full price), and direct interested visitors to the dedicated site.

Hero: "The Diner" with brief description and photo.
What it is: Brief explanation of the restaurant concept — donation-based dining for 60+, open to the public.
CTA: Link to thediner.org for menus, hours, and reservations.

Additional Programs

Hero: "Additional Programs" with description. Back link.
Programs: Cards for each program with description:
- Medically Tailored Meals (MTM) — evidence-based, dietitian-designed meals for people with chronic conditions. FIMC accredited.
- Diners Club — partnership with local restaurants where participants can dine using a Diners Club card.
- Friendly Chats — weekly phone calls to combat isolation.
- Friendly Tech Visiting — in-home tech help for homebound older adults.
- Meals 4 Kids — home-delivered meals for families with children experiencing food insecurity.
- Senior Farmers Market Nutrition Program — seasonal program providing fresh produce.
CTA: Get Meals + Contact Us.

FAQ

Why separate FAQs?

There's a FAQ here under What We Do and another under Volunteer. They could be one page, but someone searching "how do I get meals" and someone searching "how do I volunteer" are in very different mindsets. Separate FAQs let you answer each audience directly without making them wade through questions that aren't relevant to them.

Hero: "Frequently Asked Questions" with brief intro.
FAQ accordion: Questions covering: what MOWP does, who qualifies, service types, cost, how quickly services start, dietary accommodations.
CTA: Contact phone and email.

Get Meals

A note on phone numbers

You'll notice the phone number appears on almost every page in this section. That's intentional. The people visiting these pages are often older adults or family members in stressful situations. They're more likely to call than fill out a form, and they shouldn't have to hunt for the number. If someone is ready to pick up the phone, make it easy.

Get Meals (main page)

Hero: "Get Meals & Support." Warm, supportive tone for someone in need.
Get started: Clear "Request Meals" prompt with phone number alternative.
Who qualifies: Eligibility checklist (age, geography, need) + service area list by county.
✦ Testimonial: From a meal recipient or family member about getting started.
Dining options: Side-by-side comparison: Home Delivery vs. Community Dining with key features of each.
For caregivers: Brief section with benefits of service for caregivers + how to enroll someone else.
CTA: Contact Us + phone number.

Request Meals

Hero: "Request Meals" with form description + phone alternative.
Request form: Fields: who is this for, name, address, phone, email, which service, dietary needs, submit.
What to expect: 3 steps: Submit Request → Brief Assessment → Service Begins. With timeline expectations.
CTA: Phone number for those who prefer to call.

Who Is Eligible

Hero: "Who Is Eligible" with brief description.
Basic requirements: 3 cards: Age or Disability, Service Area, Need for Assistance.
Home delivery specifics: Checklist: home during delivery, safe environment, able to self-feed.
✦ CTA: "Not sure if you qualify? Call us." With phone number. Removes the guesswork.
Service area: County-by-county breakdown of cities served.
Eligibility FAQ: Common questions: income requirements, assisted living, not sure if qualifying, family requesting, outside service area.
CTA: Request Meals + phone number.

Find a Dining Center

Proximity search vs. static grid

The current site uses a location-based search tool (enter your location, select a radius). There are dozens of dining centers across Multnomah, Washington, and Clark counties, each with different schedules (some operate only one day per week). Consider whether a proximity search, a filterable list, or a static grid best serves this audience.

Hero: "Find a Dining Center" with brief description.
What to expect: Quick features: no reservations, open to 60+, suggested donation only.
Dining center finder: Location-based search or grid. Each center shows: name, address, hours/schedule, phone, map link.
Dining center FAQ: Reservations, cost, guests, menu, accessibility.
CTA: Contact phone and email.

For Caregivers & Family

Why a dedicated caregiver page?

It might seem like this overlaps with the main Get Meals page, but caregivers have different questions and a different emotional state than someone requesting meals for themselves. They want to know: will my parent be checked on? Can I get updates? What happens if they forget the delivery is coming? A dedicated page lets you speak directly to those concerns.

Hero: "For Caregivers & Family." Empathetic tone.
How we support caregivers: 3 cards: Reliable Nutrition, Wellness Checks, Respite Support.
Requesting services for a loved one: 3-step process: Contact Us → Assessment Call → Service Begins. With request button.
✦ Testimonial: From a caregiver or family member about the peace of mind the service provides.
Caregiver resources: External resource links (AARP, Aging & Disability Services, Oregon Family Caregiver Support, Caregiver Action Network).
Caregiver FAQ: Notifications, forgotten deliveries, dietary restrictions, pausing service, dining center visits.
CTA: Request Services + phone number.

Contact for Help

Hero: "Contact Us About Meals" with supportive tone.
How to reach us: 3 cards: Phone, Email, Visit (with hours for each).
Request meals online: Quick link to skip the call.
Contact form: Fields: name, phone, email, topic dropdown, message, submit.
Quick answers FAQ: Office hours, how quickly services start, after-hours help, requesting on someone's behalf.

Volunteer

Volunteer (main page)

Hero: "Make a Difference in Your Community" with description of volunteer impact. Hero media: image.
Ways to volunteer: Role cards: Delivery Driver, Dining Center Support, Kitchen Assistant, Friendly Chats, Friendly Tech Visiting. Each with description + time commitment.
✦ Impact stat: A number that makes volunteering feel concrete (e.g., "Our 3,000 volunteers delivered 1.2 million meals last year").
Group & corporate: Section promoting team volunteering with sub-categories (corporate, faith, school, civic). Link to detail page.
✦ Testimonial: From a current volunteer about their experience.
Getting started: 3-step process: Sign Up → Get Oriented → Start Helping. With signup button.
CTA: Sign Up Now + Contact Us.

Individual Opportunities

Hero: "Individual Volunteer Opportunities" with description.
Available opportunities: Detailed role cards: Delivery Driver, Dining Center Support, Kitchen Assistant, Friendly Chats, Friendly Tech Visiting. Each with: description, requirements, time commitment, location.
✦ CTA: "Ready to get started?" with Sign Up button. Catches people who've found their role and don't need to scroll further.
FAQ: Training, occasional volunteering, volunteering with others, minimum age.
CTA: Sign Up + Contact Us.

Group & Corporate

Hero: "Group & Corporate Volunteering" with description. Back link.
We welcome all groups: 4 cards: Corporate Teams, Faith Communities, School Groups, Civic Organizations.
Group opportunities: 3 cards: Dining Center Service, Group Meal Delivery, Special Projects. Each with group size and time commitment.
✦ Testimonial: From a company or group that's volunteered before.
How it works: 4 steps: Contact Us → Plan Together → Volunteer Day → Celebrate Impact.
Group impact stats: Teams hosted, group volunteer hours, meals delivered by groups.
CTA: Request Group Volunteering + phone number.

Why show "What happens next"?

People are more likely to complete a form when they know what follows. A clear next-steps section (we'll review, we'll call, we'll get you oriented) reduces anxiety about committing and sets expectations for response time.

Hero: "Sign Up to Volunteer" with response time expectation.
Application form: Fields: name, email, phone, interests (checkboxes for role types), additional notes, submit.
What happens next: 4 steps: Review → Contact → Orientation → Start Volunteering.
Contact directly: Phone and email for those who prefer it.

FAQ

Hero: "Volunteer FAQ" with brief intro.
Getting started: Sign up process, time commitment, training, background check.
Meal delivery: Driver requirements, route details, protocols, bringing others, missing shifts.
Other opportunities: No car needed, student hours, group opportunities, pets.
CTA: Contact Us + Sign Up.

About

About (main page)

Hero: Mission statement. Hero media: image.
Mission details: Key facts: geography, years serving, neighbors served.
History timeline: Key milestones from founding to present (5-6 entries).
✦ Impact stat: A headline number that captures scope (neighbors served, meals delivered, counties covered).
Leadership preview: 4 featured leaders with name, role, brief bio. Link to full directory.
Transparency: Key financial stats (program spending ratio, ratings) + downloadable documents (annual report, 990, audited financials, donor privacy policy).
Careers preview: Brief pitch + current openings. Link to careers page.
✦ CTA: "Want to help?" with links to Donate and Volunteer.
Contact: Phone, email, office address. Link to contact form.

Leadership & Board

Hero: "Leadership & Board" with brief intro. Back link.
Team photo: Group image.
Executive team: Cards for each senior staff member: name, title, bio.
Board of directors: List of board members with name and role.
Governance: Brief narrative about board oversight, meeting cadence, nonprofit status.

Financials & Transparency

Why its own page?

Donors check this before giving. Charity rating organizations (Charity Navigator, GuideStar) look for it. Having financials on a dedicated, easy-to-find page builds trust and signals that you take stewardship seriously. It also gives you a place to link directly from donation receipts and annual appeals.

Hero: "Financials & Transparency" with commitment statement. Back link.
How we use your support: 3 stats showing program/admin/fundraising spending breakdown. Narrative about stewardship.
Third-party recognition: Trust badges: Charity Navigator rating, GuideStar seal.
Financial documents: Downloadable files: annual reports, 990s, audited financials (multiple years).
Donor privacy: Brief policy description + downloadable policy documents.
CTA: Contact for financial questions.

Careers

Hero: "Careers" with team pitch. Back link.
Team photo: Group image.
Working at MOWP: 4 cards: Meaningful Work, Supportive Team, Local Impact, Work-Life Balance.
Open positions: Job listings with title, location, brief description, apply link. "Don't see a position? Send us your resume."
EEO statement: Equal opportunity employer language.

Contact

Hero: "Contact Us" with brief description. Back link.
Team photo: Group image.
How to reach us: 4 cards: Phone (with hours), Email (with response time), Office Address, Office Hours.
Specific departments: Contact info by department: General, Client Services, Volunteer Coordination, Donations & Development.
Service area: Geographic coverage + Meals on Wheels America link for out-of-area visitors.
Emergency services: Note about immediate food assistance with direct phone number.

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